The End of an Era (the Beginning of Another)
It’s really not that dramatic, but 9 1/2 years on the Web is an eternity. The Guitar Wall was indeed part of a different era in terms of the way websites were built. While the site grew into an enormous project, the underlying technology could never be significantly updated without fundamentally starting over. So we basically had to run out the clock on the old wall… and now, we’ve started over.
Big Guitar Walls
From 2009 to 2011, there was a series of one-off walls built specifically for individual companies. Each wall was totally unique and designed to reflect the culture and flavor of the sponsoring company. The same engine that powered The Guitar Wall was used for Big Guitar Walls. Unfortunately, these walls suffered the same fate of obsolescence and ultimately had to be taken down. The images below are pretty much all that is left of this work.
Use the arrows on either side to scroll or swipe through the gallery. Click or touch an image to view a slide show of bigger images.
But wait… There was more!
Actually, that’s an understatement. We believe there were a total of over 50 different walls built at one time or another. Not all walls made it to the finish line. But all of them enjoyed a decent run and a lot of visitors. We learned a lot about what works and what didn’t. We like to think that putting all of that knowledge and experience to work on the great “sequel” will benefit not only those who knew us in the past, but a whole new generation that missed it completely.
We pulled a few testimonials from over the years to provide a taste of the interest displayed by many wall spaceholders. They rotate every 8 seconds.
“The guitar wall is a unique forum where luthiers and dealers are forming a community to showcase their work and attract new customers. Being visually based, it allows the curious to quickly respond to impressions and easily explore direct links to the company’s websites.”
“The walls look great! We’re really excited to be a part of this innovative marketing tool. Thanks to Jeff and his team for all of their help. Good stuff!”
“You have an amazing system going here. You have been right on top of things, always offering to help… I certainly commend you on what you have accomplished and are continuing to do. The Walls are beautifully designed, easy to use and very addictive!”
“I wish to commend you for offering The Guitar Wall to the boutique guitar builder community. With print advertising becoming so expensive it’s nice to find an alternative that reaches the entire world.”
“With the Guitar Wall, you have created an innovative, attractive and easy to use forum for buyers and builders to see and be seen (and heard!). The Wall has great potential, and I’m very pleased to be a part of it!”
“Finally someone has created an interesting web-based guitar fantasy heaven where we luthiers can display relatively inexpensively and basically show and shine from their own collection of one’s creations!”
The Guitar Wall is building a unique presence on the web. A diverse community of guitar makers and suppliers where artists and the public can visit to experience an incredible range of products and personal vision”